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MAIN NEWS HEADLINESDec 10 - Dec 16, 2012 Edition ‘Experience Bertelsmann’ with a New AppThe international media company’s information, entertainment offerings and brands at a glance Gütersloh, December 10, 2012 – Bertelsmann now documents the breadth of its creative products and services in a new format: the international media company’s new “Experience Bertelsmann” app presents information about the Group’s major sites and brands, such as the talent format “The X Factor,” “Geo” magazine and books by top authors like John Grisham, Ken Follett and Christopher Paolini. The app also introduces employees from the Group and incorporates various entertainment offerings including videos and live-streams from Bertelsmann’s radio stations. “Our brands, products and services reach millions of people each day. Bertelsmann is synonymous with variety, and our new app documents and bundles this immense wealth of offerings,” says Karin Schlautmann, Head of Corporate Communications at Bertelsmann. “We want to help make Bertelsmann more tangible – and users to have fun exploring and discovering it. Anyone interested is warmly invited to get to know our work, our operations and our employees in an informative, entertaining way.” The free app in German and English is now available for iPad and Android tablets from the Apple App Store and from Google Play, and will be updated regularly. All of the app’s content may also be accessed online at http://www.experience-bertelsmann.com. About Bertelsmann Bertelsmann is an international media company whose core divisions encompass television (RTL Group), book publishing (Random House), magazine publishing (Gruner + Jahr), services (Arvato), and printing (Be Printers) in some 50 countries. In 2011, the company’s businesses, with their more than 100,000 employees, generated revenues of €15.3 billion. Bertelsmann stands for a combination of creativity and entrepreneurship that empowers the creation of first-rate media, communications, and service offerings to inspire people around the world and to provide innovative | |
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