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MAIN NEWS HEADLINES February 25 - March 4, 2010 Edition
Ingram Launches PubLink Catalog and Galley Platform
LA VERGNE,TN/AUTHORLINK NEWS/02/25/10--Ingram Marketing Group Inc., the marketing
and advertising agency of Ingram, this week announced the launch of PubLinkSM,
a specialized software/CRM tool that gives publishers a robust and flexible
platform to manage, track and deliver product catalogs and galleys in both print
and electronic formats.
The powerful functionality of Ingram’s PubLink allows publishers to store
and manage customer and publicity contacts, distribute galleys and catalogs
in an electronic format, and order and deliver to customers printed galleys
using the print on demand single copy technology and workflow from Ingram’s
Lightning Source.
PubLink was to be demonstrated earlier this week at the O’Reilly Tools
of Change for Publishing Conference at the Marriott Marquis Time Square, New
York, February 22-24, www.toccon.com.
Macmillan, the inaugural user of PubLink, has completed beta testing of Ingram’s
new industry tool.
“We could not be more impressed with Ingram’s PubLink,” said
Charles Bozian, VP Finance and Administration for Macmillan. “The PubLink
platform is a comprehensive solution for Macmillan’s galley needs, giving
us the flexibility we need to serve our customers and media partners while enabling
the transition from print to digital, seamlessly. We see big benefits from an
operational and cost standpoint over time. This is where trade marketing is
going.”
The flexible and user-friendly PubLink platform allows publishers to move toward
more electronic offerings in the catalog and galley space in stages, at a pace
that is compatible with their customers’ needs.
Using PubLink, publisher clients can opt-in to receive electronic copies
vs. printed copies, allowing the publisher to protect the preferences of and
relationships with their customers
The print on demand model for galleys and catalogs eliminates mass quantities
of waste and shipping costs and capitalizes more effectively on budgets, by
allowing publishers to only order what they will actually use and distribute
efficiently.
A web-based tool, PubLink allows reps, marketers, and publicists to manage
galley and catalog orders, direct to customers, from anywhere in the world
PubLink’s e-galley and e-catalog offerings are web-viewers with turn-the-page
technology and content search functionality, ideal for previewing titles in
the galley stage or linking to direct ordering options within catalogs
“Our PubLink solution further enables publishers to drive content to
every possible destination, in whichever format is required, faster and more
reliably than ever before,” said Phil Ollila, Chief Content Officer of
Ingram Content Group. “Thousands of publishers and distribution partners
worldwide rely on Ingram’s experience and expertise to realize the full
business potential of millions of books, and we are delighted that valued partner
Macmillan has used this best of class solution to do just that.”
ABOUT INGRAM
Ingram Content Group Inc. provides a broad range of physical and digital services
to the book industry. Ingram’s operating units are Ingram Book Company,
Lightning Source Inc., Ingram Digital, Ingram Periodicals Inc., Ingram International
Inc., Ingram Library Services Inc., Spring Arbor Distributors Inc., Ingram Publisher
Services Inc., Tennessee Book Company LLC, Coutts Information Services, and
Ingram Marketing Group Inc. For more information, visit www.ingramcontent.com
or www.ingrammarketing.com
